tradeshows work

Join us in a nationwide movement that represents one of the best and most meaningful ways to connect, face-to-face - TRADESHOWS WORK.  
           

There are many reasons why tradeshows have been effective for companies of all sizes for the past 80 years.  Face-to-face marketing accelerates the sales cycle and still represents the best dollar-for-dollar value versus other competing media/marketing vehicles. 

20 Reasons Why Tradeshows Work for the Exhibitor:
Tradeshows provide Exhibitors with the opportunity to meet clients & prospects & decision makers face-to-face to:
1.   Generate leads & drive incremental sales
2.   Solidify relationships with current customers
3.   Establish relationships with prospects, key target markets & the media
4.   Shorten the sales cycle
5.   Introduce & promote new products to a new or existing market
6.   Enhance brand & product visibility
7.   Educate & demonstrate new uses for existing products
8.   Obtain feedback on new & existing products
9.   Learn the latest industry trends
10. Gain competitors insight
11. Conduct competitor & market research
12. Network with key industry contacts and key opinion leaders
13. Learn more about the industry they support
14. Have a presence in the industry
15. Gain exposure in new markets
16. Find personnel to grow your company
17. Build sales force moral & foster comaraderie
18. Demonstrate your commitment to a marketplace and your clients
19. Identify new business opportunities
20. Reinfoce & test marketing strategies

10 Reasons Why Tradeshows Work for the Attendee:
Tradeshows provide Attendees with the opportunity to:
1.   Purchase products at discounted prices
2.   Conduct research to ensure you make the best purchase decision
3.   Establish relationships with key vendors
4.   Learn latest industry trends & technologies
5.   Gain insight into what others in your industry are purchasing & why
6.   Learn from industry key opinion leaders
7.   Discover new products
8.   Compare competitive products side by side
9.   Meet the people only known previously via phone/email
10. Have the chance to use a product before purchase

When evaluating whether to exhibit at a show or not, consider how your presence - or absence - at important trade shows affects your business.  Trying to save a few dollars today could compromise business tomorrow.  Visit our downloads page for a Tradehows Work logo package.

Supporting Resources
Trade Show Exhibiting in a Challenging Economy
The Importance of Tradeshows
Dollars and Sense: Why Tradeshows Really Work
The Value of Trade Shows Increases with a Plan (PDF)